Thursday, February 21, 2013

What is the Best Measure of an Ad

Lessons Learned


  • Always test your Ad groups
  • Aim & diversify(use negative keywords or organize them in groups)
  • Change wording to find the best fit
  • Make slight changes to find different results
  • Don't your campaign stagnant
  • Ad (Call to action, promotion, and meaningful content)

Remember to master:
Impression          
Clicks                
CTR                  
Conversion      
Conversion Rate  



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