The Most Important Site

http://emp.byu.edu/lundink/250/b250syll.htm

Improve Quality Scores

How to Improve Quality Scores

Break up Keywords and put them in a specific Ad Group
Quality Scores and Raking decrease cost.
Rise Bid  and Quality Scores
Quality Scores bellow 5 or above 7 should be looked at
Make sure that you write relevant Keywords that land specific page

What is the Best Measure of an Ad

Lessons Learned

• Always test your Ad groups
• Aim & diversify(use negative keywords or organize them in groups)
• Change wording to find the best fit
• Make slight changes to find different results
• Don't your campaign stagnant
• Ad (Call to action, promotion, and meaningful content)

Remember to master:
Impression          
Clicks                
CTR                  
Conversion      
Conversion Rate  

Things to know about Adwords

Some clicks are better then others
Remember to include the negative key words
Make specific add not generic because you will be less likely to sell
Manage Micro Ads.
Because of the increase number of the smartphone owners, try to optimize your adds to feet their screens.
Be aware of the click fraud, you can be persecuted

Lesson Learned

Lesson Learned
Pick your price for shipping
Select the price based on the shipping cost, having in consideration to state sales tax
Learn how to deal with returns(Paypal has reverse account)
Be aware of fraud, it is wise to use Paypal or other services to collect cash. Generally those service companies carry their own liability.
Paypal-you do not have to use an account to purchase a product
Google checkout requires account.