http://www.byoblogsite.com

Lesson Learned

Improve ad with landing Page
Call to action
Always ask questions
On the Ad change one thing at the time

The Most Important Site

http://emp.byu.edu/lundink/250/b250syll.htm

Improve Quality Scores

How to Improve Quality Scores

Break up Keywords and put them in a specific Ad Group
Quality Scores and Raking decrease cost.
Rise Bid  and Quality Scores
Quality Scores bellow 5 or above 7 should be looked at
Make sure that you write relevant Keywords that land specific page

What is the Best Measure of an Ad

Lessons Learned

• Always test your Ad groups
• Aim & diversify(use negative keywords or organize them in groups)
• Change wording to find the best fit
• Make slight changes to find different results
• Don't your campaign stagnant
• Ad (Call to action, promotion, and meaningful content)

Remember to master:
Impression          
Clicks                
CTR                  
Conversion      
Conversion Rate  

Things to know about Adwords

Some clicks are better then others
Remember to include the negative key words
Make specific add not generic because you will be less likely to sell
Manage Micro Ads.
Because of the increase number of the smartphone owners, try to optimize your adds to feet their screens.
Be aware of the click fraud, you can be persecuted

Lesson Learned

Lesson Learned
Pick your price for shipping
Select the price based on the shipping cost, having in consideration to state sales tax
Learn how to deal with returns(Paypal has reverse account)
Be aware of fraud, it is wise to use Paypal or other services to collect cash. Generally those service companies carry their own liability.
Paypal-you do not have to use an account to purchase a product
Google checkout requires account.

Understanding the Distribution Channels and Supplier Selection

Web Business 250/2013 wtr

Understanding the Distribution Channels 

 Manufacture

Buy merchandise directly from the manufacture. Before you contact a manufacture, it is crucial to do researches and decide what to sell. In some situations, manufactures may not want to sell their product directly to you because you may not meet their established Minimum Order Quantity (MOQ); however, if you demonstrate interest in exploring the industry, manufactures can refer you to one of their distributors.

Importer or Exclusive Distributor

Companies that are granted right to import and distribute the product to wholesaler stores.

Wholesaler or Regional Distributor

Distribution Center that is responsible to redistributes the merchandise to regular or local wholesaler stores.

Jobbers

This is another group of companies that make delivery of the merchandise to local stores.

  

Supplier Selection

When dealing with suppliers remember:

• Before you order large quantities, ask for a sample
• Before you purchase a product from a foreign broker, evaluate yours risks by comparing the cost of buying the same product from the local wholesaler stores (Risk V Return). It is good to make mistakes, but you must know how much you can afford to pay for your mistakes
• Establish quality control metrics to ensure that your product arrives in the condition you desired
• Create a Supplier Score Card to evaluate if the supplier meets your expectations
• Start small
• Proof your model and then expand